Case study · Live client
A countertop yard that runs its own website.
Stone Tools sells wholesale slabs to fabricators and contractors in Florida. They had a phone number, an Instagram, and no way for a customer to see what was actually on the floor. A website fixed that. Then it grew into the system the office runs its deliveries on.
The problem
Everything lived in somebody's head.
01
Fabricators called to ask what was in stock, and somebody walked the yard to find out.
02
Quote requests came in by phone. If the person who took it forgot, the job was gone.
03
Their market is largely Spanish speaking. Everything they had was in English.
What I built
It started with three pieces.
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01
A website their customers can actually use
Materials, recent work, showroom details, and a quote form that emails their sales inbox with reply to set to the customer, so answering is one tap.
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02
A phone app that publishes a slab in about a minute
Photograph a slab in the yard, name it, pick the material, done. The photo is resized in the phone before it uploads, so it works on the yard's signal.
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03
The whole site in English and Spanish
Real pages in both languages, not a translate widget, so they show up in Spanish searches in a market where most of their customers speak it.
Then it grew
The paperwork moved to the driver's phone.
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04
Delivery sign off without the paper
The office drops in the QuickBooks invoice, the app reads it, and texts the driver a link. Whoever receives the slabs prints their name and signs on the phone, in English or Spanish. A PDF record with the invoice attached lands in the office inbox the same minute. No price ever reaches the driver's screen.
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05
Shortage and damage, recorded at the door
The receiver can note something missing or photograph something damaged as part of signing. The invoice terms give five business days to raise a claim, and now it is raised in the same motion as the signature. The office closes each one as accepted as is or with a follow up delivery, and both records are kept for good.
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06
Her own domain, her own staff
The site moved to stscountertops.com, with the office app and the app for her installation business under it. One PIN opens both, and she adds and removes her own people without calling anyone. A filterable list of every delivery, with the signed record one tap away, replaced the folder of paper.
The part that matters
She never has to call me.
The owner changes her own website from her phone.
Slab names, materials, whether something is in stock or sold out, and which photo represents each material on the homepage. All of it is hers, and every change is live in seconds.
That was the actual brief. She told me plainly she did not want to depend on anybody to upload a photo. So the job was not to build her a website. It was to build her a website she owns the day to day of.
- Photo to live site · about a minute
- Names, materials, stock
- Homepage photos
- English · Español
- Deliveries signed on a phone
Results
What I am not claiming yet.
The site went live at the end of August and the delivery sign off in the middle of September. I am not going to put a revenue number on a case study this young, and you should be suspicious of anyone who does.
Here is what we agreed to measure instead: quote requests per month, how many slabs she publishes herself without asking anyone, how many enquiries arrive in Spanish, and how many deliveries are signed on a phone instead of on paper. When there are real numbers, they will replace this paragraph.
Under the hood
Plain enough to hand over.
Nothing exotic
A static site and one app that grew with her, on standard hosting. No platform to get locked into and no monthly software bill for her.
Her data is hers
Photos and records live in her own database. The public key can read and nothing else, enforced by the database itself.
Fails politely
If a request does not go through, the page tells the truth and shows the phone number instead of pretending it worked. A signature taken with no signal waits on the phone and sends itself later.
Want the same for your business?
Start with a roadmap you own, or tell me what is eating your time and we will work out whether there is anything worth building.